Mazda

Challenge

Mazda created a SXSW experience that allowed festival attendees to play music by simply touching parts of a Mazda3 car. Knowing this was a one-of-a kind moment, Mazda wanted to capture participants playing music while delivering the content back to them so they could share their experience in a seamless way.

Strategy

Utilizing the wristbands that festival goers were already wearing, we built a custom QR code integration connected to Mazda’s CRM that captured the participant’s data as well as helped Mazda capture video of the participants in the Mogees music experience.

RESULTS

The QR code integration and wristbands reduced the number of steps to delivering the content to the participants in a real-time manner. The activation garnered interest of people passing by and was even featured on Jimmy Kimmel.

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