When Chocolate Milk rebranded as the refuel beverage for athletes, they wanted to find a way to engage and educate consumers on the benefits of Chocolate Milk.
We fabricated a 6’ tall chocolate milk bottle fully customized to integrate with FoxTales’ analytics and data collection technology. Participants were challenged to play a “Race to Refuel” trivia game and their competitive moment was captured in a way that was both educational and fun.
Using the FoxTales analytics built into the trivia game, Chocolate Milk was able to gain valuable insight into their consumers’ interactions and perceptions of the brand.
Consumers were educated in a fun, accessible way on the benefits of the product and were encouraged to drink more Chocolate Milk.
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