Venue: BMO Field
Date: December 9, 2017
We love to use our platform to help drive social change and we’re excited to partner with the Ross Initiative in Sports for Equality for the biggest North American sporting events of the next year. With this partnership, we created the “It Takes All Colors” campaign with RISE to leverage the unifying power of sports to encourage actions toward equality.
The It Takes All Colors visual experience at MLS Cup encouraged fans in Toronto for the championship game to show their support for RISE and their mission to end discrimination. The experience featured four different overlay options sporting various messages promoting understanding, respect and equality.
We created a special overlay for the game, featuring the contending teams, the Seattle Sounders and Toronto FC, where fans could create a digital keepsake photo or GIF from the game and their pledge to treat others with respect and dignity.
Together, let’s sideline racism.