Venue: Long Beach Convention Center
Date: June 16-18, 2017
The Dew Tour is one of the biggest skate competitions in action sports. For this year’s event in Long Beach, our friends at Verizon asked us to create an activation for Dew Tour fans to create their own content.
Knowing what Dew Tour attendees would resonate with, we created a photo experience for the fans to take home their own competition pic straight from the actual rails course. Fans got to hop onto a real skateboard deck mounted at an angle where attendees would get their photos snapped. Each photo was then automatically processed to place users in the Dew Tour skate park grinding a rail.
The result was images of fans shredding in a Dew Tour competition, styled to emulate the Dew Tour posters. Fans were stoked to get to see themselves skating in their own promo card and were quick to share their unique content.