Venue: Fader Fort at SXSW
Date: March 15-17, 2017
Fader Fort is one of the most sought-after parties in Austin during SXSW, so we were immediately intrigued when our friends from Anthemic Agency asked us to get involved.When we found out we would be shooting from a camera mounted in the trunk of a Toyota RAV4 into a mirrored infinity room to give attendees a unique look at the vehicle, the intrigue grew.
To accomplish this, we shot with a Canon 1DX MKII in high speed burst mode with a remote trigger using our “external photographer” integration. Once guests were finished with the fun of the infinity room out back, they stepped up front to review their content comfortably seated in the driver’s seat using our Surface Pro 4 tablet integration. This custom user flow ensured that we could both creatively oversee users while in the mirror room as well as control the flow and throughput of the activation during the busy and long days of SXSW.
Mirrors have a way of inspiring motion but by now you can see that for yourself.