Venue: The Metropolitan Pavillion
Date: December 1, 2016
Ping pong for a purpose! When we heard about TopSpin and their mission to help fund education through competitive ping pong tournaments we were intrigued. How could you not want to get involved with this ridiculously fun and unique event?
TopSpin draws communities together to raise funds for underfunded educational programs by holding ping pong tournaments throughout the country, with the money going to local nonprofit partners who support accessible, well-rounded childhood education.
TopSpin draws communities together to raise funds for underfunded educational programs by holding ping pong tournaments throughout the country, with the money going to local nonprofit partners who support accessible, well-rounded childhood education. This year’s TopSpin New York event saw celebrities, athletes and empowered New Yorkers come for education … and of course a magical night of ping pong.
Together with TopSpin and MKTG, we wanted to encourage others to donate and spread the competitive ping pong spirit, so we designed two experiences that would help TopSpin and MKTG achieve those goals.
To highlight TopSpin’s main attraction, we decided to let attendees record a BurstGIF mid action shot to show off their skills. To accomplish this, we mounted a GoPro camera in the center of the ping pong table and helped guests take a perfectly-timed swing while we captured 10 frames. From powerful serves aimed straight at the camera to powerful slams, each piece of content was full of the same entertainment that flooded the competition floor.
For users that weren’t feeling up to the swing challenge, we designed a portrait & GIF activation with three different custom filters. Each piece of content was inspired by the table tennis competition at the event, with two unique image saturation options for guests to choose from, letting TopSpin supporters show their love on social media.
We were thrilled to stand side-by-side with all of the wonderful change-makers and help people show their support for some terrific nonprofits. See you again next year!
Want to donate to TopSpin? Click here to support accessible, well-rounded education for all.