Venue: The Novo
Date: September 28th, 2017
This year, ThinkLA asked us to provide a visual experience at AdJam, their annual battle of the bands between Southern California creative agencies. We were stoked to join in on the fun and designed two unique experiences for the creative minds in the venue to showcase their inner rock stars.
Our first experience featured AdJam guests in the middle of a show promo, with a custom glitch animation adding extra rock edge to the energetic BurstGifs. Each GIF content matched the vibes of the crowd at the music festival-inspired event.
For the AdJam rockers looking to make content that was a little more hands-on, we created an interactive experience where guests could be featured in their own produced guitar solo highlight. We let guests grab a Fender telecaster and let loose while jamming while we captured their moment of glory with our camera mounted to guitar neck. The videos were then finished with AdJam intro and outro bumpers to create highly shareable content.