NATIONAL FOOTBALL LEAGUE

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Challenge

Create an interactive digital activation for NFL Draft Town utilizing the NFL Draft App to give visitors custom shareable NFL Draft content.

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Strategy

To give NFL fans a digitally-integrated Draft Town experience, we created four unique content creation experiences. We integrated the  NFL Draft App with FoxTale’s platform and incorporated QR code scanning, allowing fans to receive their content through the NFL Draft App.

RESULTS

Visitors lined up to use the custom stations, where the NFL gathered valuable customer insights through the activations. The QR code integration allowed for fans to receive their content in real time through the NFL Draft App and quickly share it to their social media accounts.

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