Mazda

Touching Music at SXSW

Challenge

Mazda created a SXSW experience that allowed festival attendees to could play music by simply touching parts of a Mazda3 car. Knowing this was a one-of-a kind moment, Mazda wanted to capture participants playing music while delivering the content back to them so they could share their experience in a seamless way.

Mazda-Mogees-SXSW-CRM-API

Strategy

Utilizing the wristbands that festival goers were already wearing, we built a custom QR code integration connected to Mazda’s CRM that captured the participant’s data as well as helped Mazda capture video of the participants in the Mogees music experience.

Mazda-Mogees-SXSW-QR-Scan

RESULTS

The QR code integration and wristbands reduced the number of steps to delivering the content to the participants in a real-time manner. The activation garnered interest of people passing by and was even featured on Jimmy Kimmel.

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