Our team was all over San Diego for Comic-Con 2017 with four completely different activations designed for fans to immerse themselves into their favorite TV shows and movies.
FX Atlanta | StoryRoom
FX came to us looking for a concept that would let fans of ‘Atlanta’ show their love for the series in a completely unique way. We customized our rotating room, StoryRoom, to the popular FX comedy.
With compelling on-site branding, fans were able to walk on the walls and ceiling of the show-themed room. Fans of the show found creative ways to highlight the gravity-defying visual effect of the room; hopping, climbing and sliding between walls to create exciting videos.
FX Legion | StoryRing
Our Legion StoryRing experience provided fans to take a Legion BurstGif as they went through the Legion Sessions Mixed Reality Experience in the FX Networks Courtyard. Guests journeyed through the mind of Legion’s main character, David Haller. At the end of their experience, they could take a show-themed photo or BurstGif.
Samsung & Screen Junkies | StoryMatrix
Together with The Visionary Group, we created an activation for Samsung and Screen Junkies’ Movie Fights using our StoryMatrix array, capturing fans in a Movie Fights boxing ring from 10 different angles in bullet-time. In the event space, 15 Chromebook Plus devices were wall-mounted, and we streamed all the fight scene content to this wall.
DEG | Green Screen StoryStudio
With BeCore, we created an activation for DEG that celebrated 5 different movies and TV shows, letting users step into the world of their favorites, via chroma key magic. Fans wanting to experience the ‘future of entertainment’ with DEG down in San Diego could take a green screen photo or GIF with their choice of movie or show content.