Venue: South Street Seaport
Date: September 6-9, 2017
Pop2Life drove out to the Seaport District with the Lincoln Navigator Experience, a sensory journey where guests explored their senses and created a custom 2018 Navigator based on their selections. To add a visual element to the experience, Pop2Life asked us to create an animated BurstGif activation where consumers could create shareable Navigator Experience content.
We seamlessly integrated our BurstGif capture with the RFID enabled Navigator Experience, allowing for swift consumer throughput and comprehensive consumer data capture throughout the tours. Guests scanned their RFID card, snapped a GIF, and received their content via email – all without spending extra time typing on the kiosk. And with 3 different content design options, guests were able to show off their unique style, further customizing the tailored journey.