Location: Las Vegas, NV
Venue: ARIA Resort and Casino
Date: August 14-16, 2016
Each year, Paul Mitchell and the John Paul Mitchell Systems hold an annual conference, The Gathering, to share tips of the trade, hands-on classes, business coaching, and of course a little bit of partying. The event invites stylists, salon owners, and Paul Mitchell staff to learn more about their craft and grow their businesses through Look & Learn segments and plenty of opportunities to network with other members of the hair styling industry.
The exciting event not only shares industry knowledge, but also inspiring shows from artists from around the world, showcasing some of the newest and most creative styles from the top Paul Mitchell artists.
As a part of Paul Mitchell’s The Gathering, Paul Mitchell launched a line of hair care and styling products, NEON. As part of the launch, FoxTales, with Fresh Wata, created a NEON photo experience. Guests at The Gathering had the chance to take photos and GIFs in a custom fabricated neon yellow build out featuring streamlined yellow neon lights along the walls. The FoxTales StoryStudio captured guests as they went through the NEON photo experience, creating energy-filled photos and exciting GIFs.
John Paul Mitchell Systems
John Paul Mitchell Systems is a company known for its Paul Mitchell line of salon-quality hair care products. The American company was founded in 1980 by entrepreneur John Paul DeJoria and hair stylist Paul Mitchell.
NEON Hair Care
NEON Hair Care is a new line of hair care and styling products to help consumers create their stand out style. Paul Mitchell NEON celebrates unique style and the people brave enough to stand out.
Fresh Wata is an event firm building inventive experiences. Concept through execution, Fresh Wata delivers a full-service experience for creating multidimensional event experiences.