Location: Austin, TX
Venue: Cedar St. Courtyard
Date: March 19, 2016
FoxTales joined Original Penguin to add to the exciting atmosphere at this year’s FLOODfest SXSW. From Wednesday, March 16 to Saturday, March 19 FLOOD hosted the Austin edition of their popular music festival at the Cedar Street Courtyard.
Originally launched in 2015 at SXSW, the festival became one of the most buzzed about events at SXSW last year with its diverse lineup. Over the past year, FLOODfest has grown into a series of music festivals produced in conjunction with other large and established music festivals. The event is produced by art and culture magazine FLOOD and featured the lifestyle brand Original Penguin as a festival sponsor.
FoxTales created a one of a kind experience for concertgoers to create and share photos and GIFs in front of a custom Original Penguin backdrop. The StoryStudio visual experience allowed FLOODfest attendees to spread the Original Penguin slogan, “be an original.”
This year’s FLOODfest SXSW featured rapper Vince Staples, indie band Ra Ra Riot, electronic music duo MSTRKRFT, and an eclectic mix of music acts curated by FLOOD magazine. The variety of musicians thrilled the passionate SXSW crowds at the FLOOD-curated festival. For four days, both avid and casual music fans partied and danced through the wide ranging festival performances at the Cedar Street Courtyard.
Original Penguin is a lifestyle brand specializing in timeless apparel and accessories. The clothing brand is rooted in classic American fashion, first offering polo and golf shirts and eventually expanding their offerings to the full clothing, footwear, and eyewear collections that Original Penguin now offers. Original Penguin has encouraged the world to “be an original” since 1955.
Anthemic Agency is a full service brand and culture marketing agency, creating brand experiences that inspire and influence culture.