- New York City- Niketown New York
- Chicago- Niketown Chicago
- San Francisco- Niketown San Francisco
Date: October 29, 2016 through November 16, 2016
The basketball season is back in full swing! To celebrate the unexpected and exciting nature of the sport, Nike has launched their “Come Out of Nowhere” campaign to kick off the NBA season.
Come Out of Nowhere Campaign
Nike’s newest basketball campaign was born out of the Cleveland Cavalier’s unpredictable and improbable journey to NBA Championship. The Come Out of Nowhere campaign features some of basketball’s biggest stars, with each market giving props to their hometown heroes.
Nike Come Out of Nowhere Retail Photo Experience Install
We stopped consumers in their tracks by creating and installing a fully customized Come Out of Nowhere Photo Experience to bring the full Come Out of Nowhere experience to Nike Basketball fans at Niketown stores. Leveraging the passion of basketball fans, we built an immersive experience that allowedguests at select Niketown locations in New York, Chicago, and San Francisco to be placed right into a custom Nike Come Out of Nowhere micro-ad, just like their favorite NBA stars.
In front of a massive backdrop of cheering court side fans, Niketown guests lined up all day long to memorialize and broadcast their unique in-store experiences. Guests could even enter their name using our dynamic text feature to place their name in the bottom right of the content, creating a unique and shareable Come Out of Nowhere souvenir.
Each user can choose their favorite star’s kicks between Lebron James’ Nike Zoom Lebron Soldier 10, Kyrie Irving’s Kyrie 2, and Kevin Durant’s KD 9. As an added touch, each Nike guest’s printout of their photo featured their chosen shoe with their custom photo content, for each Niketown guest to remember their unique Come Out of Nowhere experience.
Nike is one of the world’s largest manufacturers of athletic shoes, apparel, and sporting equipment. The manufacturer and retailer is known for its innovative sportswear technology and inspirational campaigns, encouraging people to believe in the ideal that “if you have a body, you are an athlete.”