Venue: Highline Stages
Date: September 6, 2017
We partnered with MKG to help produce a photo activation for the release party where guests could preserve a memory of the night. To capture the vivacity of the floral-touched air that filled the Highline Stages, we snapped BurstGifs of attendees as they danced in the glow of a life-sized neon-lit replica of the fragrance’s crystalline vial in front of a Tiffany Blue backdrop. The glamourous GIFs were topped off with a digital Tiffany & Co. label on the bottle and an audio overlay playing St. Vincent’s rendition of The Beatles classic, “All You Need is Love”.
Each Tiffany & Co. BurstGif was not only an exciting keepsake from the NYFW event, but also served as a micro-ad for the fragrance as guests shared their GIFs to social media.