Venue: Sonoma Raceway
Date: June 25, 2017
Between the engine roars we allowed key Microsoft partners to experience how our Microsoft Azure-powered platform can be wielded as a fan engagement strategy. Tech Hub invitees were able to capture their tech-hub moment with their favorite Hendrick Motorsports driver or a custom Microsoft color saturation.
Tech Hub guests were also able to view how we capture fan insights with our TaleTracker CMS, by showcasing which content choice was the most popular among the Sonoma crowd.