Venue: Macy’s Herald Square
Date: September 14, 2017
This Fall, Macy’s is introducing an exclusive collaboration between fashion designer Anna Sui and INC International Concepts. To kick off this limited collection, Macy’s held a launch event at their Herald Square store with a meet-and-greet session with the featured designer and a butterfly-themed swing build out.
Knowing that Macy’s was setting up a porch swing for their Anna Sui x INC in-store event at their iconic Herald Square location, we decided to create a BurstGif experience for Anna Sui fanatics to take home branded content from the event. As attendees sat on the wooden swing, we captured 10 quick frames to loop forward and back. The fan-made GIFs were instantly completed with an animated overlay of the collection’s signature butterflies fluttering around the swing.