Location: Austin, TX
Venue: Pelons/508 Tequila Bar
Date: March 19, 2016
Comedy Central hosted its third annual Kegs and Eggs event at SXSW. The network’s television event was held at Pelons/508 tequila bar during the Austin, TX festival.
The FoxTales StoryStudio gave Kegs and Eggs visitors the chance to take their own shareable photos and gifs with a Comedy Central twist. Photos and GIFs created through the StoryStudio allowed fans to choose different filters and green screen backgrounds featuring popular Comedy Central shows and stars including Amy Schumer, Abbi Jacobson and Ilana Glazer from Broad City, and Trevor Noah from the Daily Show.
Kegs and Eggs
Kegs and Eggs, the free Comedy Central event at SXSW, was started three years ago in 2014 as a party celebrating the television network and its host of shows and talent. The event features carnival-type activities that are themed to Comedy Central shows, like a Drunk History-themed dunk tank where fans can try to dunk historical figures into a tank of beer. The public event is organized by Pop2Life and a favorite of SXSW guests for its free beer, breakfast tacos, and social media giveaways.
Comedy Central, the popular television network, features the popular comedy shows The Daily Show with Trevor Noah, Drunk History, and South Park. Recently, the network has had hits in the shows Inside Amy Schumer, Workaholics, and Broad City, all of which were featured with the FoxTales Storystudio. In addition to its popular television series, Comedy Central often features stand-up comedy and other comedy specials. The network has helped boost the SXSW comedy lineup since 2010, bringing top comedic acts to the Austin festival.
Pop2Life is an experiential marketing and music agency based in New York creating social experiences that ‘go beyond’ to help brands engage and connect with their consumers.