Location: Austin, TX
Venue: Austin American Statesman Lot
Date: March 16, 2016
FoxTales was at the MTV Woodies 10 for ’16 music festival with Doritos during SXSW. This year’s MTV Woodies, held on March 16, showcased up and coming talent from the past year at the Austin American Statesman Lot. The festival featured popular acts CHVRCHES, The Chainsmokers, A$AP Ferg, and a host of even more young talent.
Originally started as an awards show, the MTV Woodies has showcased and recognized rising music talent for the past 12 years. Past Woodie award winners include artists like Drake, Adele, and Ed Sheeran. This year, MTV decided to present the Woodies as an all-day festival during the famous Austin based music festival, SXSW and broadcast a live one-hour set of 10 emerging musicians, hosted by rapper A$AP Rocky. This year’s set up recognizes 10 artists primed to reach the next level in their music career. The performers got the crowd up on their feet and jamming to the high energy performances. The festival also featured appearances from actress Alia Shawkat and actor Aaron Paul, both introducing some of the event’s breakthrough artists.
As a part of the Woodies festivities, FoxTales worked with Doritos and Zac Hartog Productions to highlight the Doritos “For the Bold” campaign with a 360 degree rotating Doritos-themed room. Festival fans were eager to conquer the rotating room and have the unique experience filmed on the FoxTales StoryStudio. Those bold enough to step into the rotating room were quick to share their unique video experiences through social media.
Doritos is a brand of chips featuring bold flavors. The well-known brand is famous for its bold flavors and, in recent years, its adventurous ads to mirror their chip. The Doritos brand is one of many snacks offered under the food company, Frito Lays.
Zac Hartog Productions
Zac Hartog Productions is an event design and production company specializing in unique event concepts for both corporate and social events. Zac Hartog Productions specializes in custom, out-of-the-box events utilizing the company’s extensive experience in design and production in the film and television industries.