Venue: Macy’s Herald Square
Date: October 25-27, 2017
Coty Inc. invited us to extend their newest campaign for Eternity Calvin Klein to the retail space with an in-store visual experience. Channeling the new campaign for the fragrance line from Calvin Klein, we created a photo experience to bring the essence of Eternity to Macy’s visitors.
Retail store guests captured their portraits in front of a custom backdrop of gleaming Eternity bottles. The monochrome photos were then completed with an overlay of E.E. Cummings’ poem title,” I carry your heart with me” recited in the campaign video spot. The resulting photos and GIFs carried the same timeless romantic tone as the campaign and the classic CK fragrance.