Location: Various Locations Across the Nation
Date(s): Now Through October 19
CNN #MyVote Campaign
The CNN #MyVote cross-campaign kicked off at The Newseum in Washington D.C. on Monday, October 19 to celebrate and encourage Americans to make their vote heard and take part in the election process for the 2016 presidential election. The CNN #MyVote campaign in a one-of-a-kind experience that highlights the importance of digital and social media in today’s political landscape.
CNN correspondents Chris Moody and Vanessa Yurkevich will travel with the camper, interacting with and interviewing American voters around the nation at each #MyVote stop. Additionally, the #MyVote campaign will stop at each presidential debate, including the debates in New York, Missouri, Virginia, and Nevada.
Each stop will also feature projections of Instagram images from along the campaign trail featuring the hashtag #MyVote. These images will be projected on to buildings at each stop and the Newseum in Washington D.C.
To properly reach American voters across the nation, CNN has filled a classic American Airstream trailer with Facebook and Instagram technology to engage Americans and get them talking about the upcoming primary election.
— Ed O’Keefe (@nowthised) September 19, 2016
As the traveling center for CNN’s Facebook LIVE productions during the presidential debates, the CNN camper was designed to be comfortable and engaging to invite American voters at each #MyVote stop to step into the camper and share where they stand during the election.
On one end of the camper, FoxTales built a Facebook LIVE desk where camper visitors can stream live to Facebook, create exciting custom video content and share their thoughts on the 2016 presidential election. The Facebook live desk was designed to emulate a news desk for visitors to experience a CNN + Facebook Live broadcast for themselves and produce their own custom Facebook content.
Across the camper is a custom FoxTales Instagram photo experience, capturing #MyVote camper visitor photos. At the FoxTales Instagram StoryStudio, users stand in front of the custom wrapped Airstream interior and choose whether they lean red, blue, or undecided. Each selection has a corresponding color background for users to then share out their new Instagram content and be a part of the election discussion.
CNN is a multiplatform news broadcasting network. A leader in television news, the network was founded in 1980 and is owned by the Turner Broadcasting System.