Venue: Las Vegas Convention Center
Date: January 5-8, 2017
Canon’s 2017 CES booth was built around the theme “Visionaries Welcome” and was a rally cry to showcase young and innovative companies who are utilizing Canon technologies to build powerful solutions in a range of verticals … we were thrilled to be one of the four visionaries featured in the booth! To show off our rich integration with Canon devices, we wanted to design a one-of-a-kind visual experience that would not only stand out in the crowd at CES, but also drive intrigue and alignment with Canon’s “See Impossible” and “Visionaries Welcome” slogans.
For attendees to become the visionary of their own “See Impossible” moment through our platform we thought it would make sense to freeze users inside moving art in a variety of ways. To achieve this though, users would need to lay down which would allow them the ability to place and contort themselves in all kinds of unique ways. We also needed art that would align with the idea of “See Impossible”. To bring this all to life, we concepted a new product we’re calling StoryStage, an 8’x8’ platform complete with an aerial mounted camera set up to shoot content from above along with multiple content feeds to show off the goods to passers-by. We then commissioned young visionary Hawaiian artist Aaron Kai to create a custom piece of art that was dreamy and abstract enough to allow limitless creativity.
Attendees at CES would lay down on the static artwork in limitless ways, and once their image was captured with the Canon 5D Mark III, our software would immerse them in a custom animation of the artwork. Guests lined up day after day to dream up and capture their own unique interactive cinemagraphs and we think the content speaks for itself!
We were honored to join Canon as one of their featured visionaries for CES 2017 and look forward to continued innovation using Canon technologies. Now that CES is in the books we’re on the lookout for more ways to immerse users in StoryStage experiences. Let’s get creative together!