Locations and Venues:
⁃ Washington DC- The Fillmore
⁃ Chicago- Park West
⁃ New York- Space Ibiza
⁃ Philadelphia- World Cafe Live
⁃ Miami- The Fillmore
⁃ Charlotte- The Label House
⁃ Birmingham- Workplay
⁃ Atlanta- Tongue & Groove
Dates: July 17- August 28
BET FanFront Tour
The BET FanFront Tour is an event series hosted by BET at 8 different cities across the Eastern United States. Each BET-hosted event was a day party at the hottest venues at each city, inviting fans to party with BET. Each FanFront stop featured plenty of activities for fans to enjoy, aside from showing up and partying all day on the dance floor. BET gave fans the special opportunity to preview the upcoming fall season of popular BET series at each FanFront party. And for the lucky guests who showed up on time, BET offered complimentary drinks to start off the party right.
FoxTales created two different BET FanFront experiences for fans out at the day parties created by experiential marketing agency, Pop2Life. The first experience, featuring an OrcaVue, was created for the first three stops of the tour in Washington DC, Chicago, and New York City. The unique experience let FanFront partiers stand on the OrcaVue platform and be filmed with the OrcaVue’s 360-degree orbiting camera as they danced to the music flowing through the venues. Each FanFront user created a lively piece of slow motion video content showing off their moves and style.
For the last 5 stops of the BET FanFront tour, FoxTales created a StoryStudio experience with a BET FanFront animated border. The portrait and GIF content featured a colorful BET FanFront border, matching the electric energy at the tour stops.
Black Entertainment Television, commonly known as BET, is an American cable television network targeted toward an African American audience. The Viacom-owned network was founded in 1980 as a programming block on Nickelodeon, eventually growing into a full programming network in 1983 airing television series, movies, and syndicated talk shows.
Pop2Life is an experiential marketing and music agency based in New York creating social experiences that ‘go beyond’ to help brands engage and connect with their consumers.